Journey to the bleeding edge: from zero loan volume to 3,000 loans per month in 2 years

In February 2022, NFTYDoor’s COO Jonathan Spinetto and his co-founders launched the business and had zero loan volume. In just 2 years NFTYDoor debuted its digital home equity loan platform, was acquired by Homebridge, and is now on track to reach 3,000 loans per month in 2024, making them a major player in the market. This is, without doubt, a success story, but upon close examination it becomes apparent why Jonathan and team had such success, and the implications for the future of lending. Jonathan and their team were willing to invest in bleeding edge technology.

Although both terms stand for advanced technologies, they have a clear difference. Cutting edge represents the latest and greatest, and thus the most advanced technology available. Bleeding edge goes one step further: it is so new that it is still in the testing phase and consequently carries more risks. Most lenders aren’t willing to make these investments, but a new incumbent is.

What makes NFTYDoor so different that they rapidly grew in 2023, and are still growing in 2024, during this high rate environment? Unlike traditional lending platforms their technology is built from the ground up. Their system processes everything from credit, KYC, valuations, disclosures, closing (RON), and payments, and all in full regulatory compliance. Jonathan and his team were willing to invest in bleeding edge technology, and challenge literally everything out of a necessity to be boot strapped and lean. The result is a technology platform that few lenders have ever seen. Come and see the future of lending technology.